Your key responsibilities will be:

• Perform research on current benchmark trends and audience preferences.
• Know trending memes and be familiar with TikTok.
• Design and implement social media strategy to align with business goals.
• Set specific objectives and report on ROI.
• Generate, edit, publish and share engaging content daily (e.g. original text, photos, videos and news).
• Monitor SEO and web traffic metrics.
• Collaborate with other teams, like marketing and customer service to ensure brand consistency.
• Communicate with followers, respond to queries in a timely manner and monitor customer reviews.
• Oversee social media accounts’ design.
• Suggest and implement new features to develop brand awareness, like promotions and competitions.
• Stay up-to-date with current technologies and trends in social media, design tools and applications.

What you should have:

• Proven work experience as a Social media manager in Crypto/Fintech company.
• Hands on experience in content management.
• Excellent copywriting skills.
• Ability to deliver creative content (text, image and video).
• Solid knowledge of SEO, keyword research and Google Analytics.
• Knowledge of online marketing channels.
• Excellent communication skills.